Privacy Policy

Privacy Policy

AMARAE COSMETICS

Last updated: [Insert Date]

At AMARAE COSMETICS (“we”, “our”, “us”), we value and respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, make a purchase, or interact with us. By using our services, you agree to the practices described in this Policy.

1. Data Controller

The Data Controller responsible for processing your personal data under the EU General Data Protection Regulation (GDPR) is:

AMARAE COSMETICS
Email: info.amaraecosmetics@gmail.com
Registered in: Italy

2. Information We Collect

When you interact with our website or services, we may collect the following types of personal data:

  • Personal Identification Information: name, surname, billing/shipping address, phone number, email address.

  • Payment Information: payment card details or other financial information (processed securely by third-party payment processors; we do not store card details).

  • Order Information: purchase history, order details, and transaction records.

  • Technical Data: IP address, browser type, device information, operating system, cookies, and browsing behavior.

  • Marketing Data: your preferences regarding newsletters, promotional emails, and product updates.

3. How We Use Your Information

We use personal data to:

  • Process and fulfill your orders.

  • Provide customer support and respond to inquiries.

  • Improve our website, products, and services.

  • Send marketing communications (only if you have consented).

  • Comply with legal obligations (e.g., tax and accounting requirements).

4. Legal Basis for Processing (GDPR)

We process your data under one or more of the following legal bases:

  • Contractual necessity: to process your purchases and deliver products.

  • Legal obligation: to comply with applicable laws and regulations.

  • Legitimate interests: to improve our services, prevent fraud, and ensure security.

  • Consent: for sending newsletters and marketing communications.

5. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. For example, order and payment data are stored for the period required by tax and accounting regulations.

6. Sharing Your Information

We may share your personal data with:

  • Service providers: payment processors, shipping partners, IT hosting providers.

  • Authorities: if required by law, regulation, or legal process.

  • Business transfers: in the event of a merger, acquisition, or sale of assets.

We do not sell your personal data to third parties.

7. International Data Transfers

As we operate internationally, your data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure such transfers comply with GDPR by using standard contractual clauses or other appropriate safeguards.

8. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights:

  • Access: request a copy of the personal data we hold about you.

  • Rectification: correct inaccurate or incomplete data.

  • Erasure (“Right to be Forgotten”): request deletion of your personal data.

  • Restriction: limit how we process your data.

  • Portability: receive your data in a structured, machine-readable format.

  • Objection: object to processing based on legitimate interests or marketing.

  • Withdraw Consent: if you previously consented to marketing communications.

To exercise these rights, contact us at: info.amaraecosmetics@gmail.com.
We may require verification of your identity before processing requests.

9. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and provide personalized content. You can manage or disable cookies through your browser settings. For more details, see our Cookie Policy.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no online transmission or storage system is 100% secure, and we cannot guarantee absolute security.

11. Marketing Communications

If you subscribe to our newsletter or promotional emails, we may contact you with product updates, offers, or brand news. You can opt out at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

12. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will delete it promptly.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before submitting any personal data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal, technical, or business requirements. Any updates will be posted on this page with a revised “Last updated” date.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

AMARAE COSMETICS
Email: info.amaraecosmetics@gmail.com
Registered in Italy