Our signature product.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Pure Volume - Volumizing Shampoo
Our Pure Volume Volumizing Shampoo is expertly formulated to gently cleanse while maintaining the hair’s natural softness. Enriched with green tea and aloe extracts, it strengthens and smooths each strand, adding volume and hydration to dry ends. Suitable for all hair types, it leaves hair feeling refreshed, silky, and full of life.
Thoroughly wet hair from roots to ends with warm water. Gently squeeze out excess moisture. Apply a small amount of shampoo to your hands and lather lightly. Massage onto the scalp using gentle, circular motions. Leave on for 1–3 minutes. Rinse thoroughly and squeeze out excess water.
Pure Volume Volumizing Shampoo allows you to purify your scalp and add volume to your hair with every wash.
For best results, we recommend pairing it with our Citrus Cocktail Conditioner and our Keratin Glow Leave-In Hair Mist. This complete routine helps boost volume from root to tip.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.