At Amarae Cosmetics, our story is rooted in the belief that self-care is a ritual of respect, simplicity and authenticity. From our very first formulations, we set out to craft beauty products that reflect the way we truly want to feel: supported, balanced, and free from compromise. Every formula begins with real, purpose-driven ingredients, because we believe your skin, your hair and your wellbeing deserve nothing less.

We design our skincare and hair-care lines with one guiding idea: your ritual should feel safe, be straightforward, and truly effective. From the texture you touch to the way your skin and hair respond, everything is built to deliver visible change from the very first uses — softer strands, calmer skin, comfort that lasts. 

Ethical integrity is at the heart of our brand. We proudly stand as cruelty-free, with every product and ingredient avoiding animal testing. While the majority of our collection is vegan, a couple of our formulas do include ethically-sourced keratin derived from sheep wool — because for us authenticity includes full disclosure and conscious choice.  Beyond that, our fragrances contain no synthetic aromas or hidden preservatives, only natural aromatic compounds, chosen so you can enjoy your beauty routine with clarity and confidence. 

At our core, Amarae Cosmetics is about more than just products: it’s about creating a moment every day where you feel seen, cared for and empowered. You take care of yourself — we take care of the rest.